In the blink of an eye, digital transformation leapt from to-do list item to daily lived reality for most companies. A global pandemic and its attendant business, social and personal consequences changed everyone’s plans, big and small. Ready or not, companies responded to a culture of social distancing by creating virtual workplaces on the fly. Suddenly the conceptual challenges of a digital business – access, resources, process, security considerations – have become extremely tangible. We collectively experienced a decade’s worth of technology adoption and business strategy executions in under two years. In the process, we have learned that digital business transformation is the ultimate challenge in change management because it impacts industry structures and strategic positioning—not to mention every task, activity and process within the organization.
Dena is an accomplished technology executive who has dedicated her entire career to the channel ecosystem. Beginning as an entry-level sales representative at Ingram Micro, she has since held progressive leadership roles at renowned organizations such as Sun Microsystems, Hitachi Data Systems, NetApp, Pure Storage, and now Amazon Web Services (AWS). The wealth of experience she has acquired across these prestigious companies has provided her with invaluable insights into effectively enabling partners to expand their business profitably. In her current position at AWS, Dena leads a team of seasoned Partner Development Managers who are responsible for the strategic development, marketing, and sales activities with the company’s most influential partners across the Americas region. Under her guidance, the AWS partner ecosystem has experienced significant growth over the past 2.5 years, and Dena remains steadfast in her commitment to driving continued channel expansion. Beyond her professional accomplishments, Dena is a devoted family person. She is married to Tom, and together they enjoy spending time with their four children and two grandchildren at their home in Dana Point, California
